British bookie group joins an impressive list of on-line clients
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The Inspired Gaming Group which provides <a href=”# games</a> in the open-server market recently signed a contract with William Hill plc for its entire suite of Virtual Racing Platinum products range.
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A Reuters news service report quotes a company spokesman that Inspired’s Virtual Racing Platinum software is the next generation in digital racing which incorporates various features like racing weather conditions (snow, sunshine, night time or daytime), improve horse animation and realistic back plates. Even the interaction among the horses or dogs have been revamped and revolutionised.
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The CEO of Inspired, Mr. Luke Alvarez, believes working William Hill plc will further increase his firm’s GBP 3.5 billion betting turnover since the Virtual Racing product line was first introduced back in 2002. Together with Gala Coral Group and 49’s Limited, this triumvirate of betting giants is the only ones offering the industry-setting Virtual Racing Platinum product line. William Hill, incidentally, is the first to also offer its clients the Virtual Speedway.
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William Hill plc certainly has joined the bandwagon of aggressive marketing promotions, deals and organic expansions to bring its revenues to a higher level of stability. The deal with Inspired comes on the heels of another deal with Playtech for the software maker’s handy flash games. William Hill is already the nation’s largest bookmaker but is not resting on its laurels yet.
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